A rogue whose work combines the unnerving and disquieting approaches of propaganda and brand. This is purposely filtered through a lens of nostalgia to give Von Hugo's work a seductive and infectious veneer that leads us, albeit gently by the hand, to confront our fears, anxieties and to highlight our loss of free choice. He exploits our unwitting fondness for déjà vu to initially anaesthetise us before letting us see how empty our lives may be. His work has an addictive and seductive quality that is sticky and enjoyably toxic. Perfect for our consumption and ultimately our contamination.